This course is designed to help customer service professionals maximize the potential of CRM systems to enhance customer satisfaction and streamline service operations. Through 12 insightful lectures, participants will learn about the features of CRM systems, leveraging CRM for personalized interactions, and integrating it with communication channels. The course covers CRM analytics, automation of routine tasks, collaboration tools, and CRM’s role in customer retention and loyalty programs. Learners will also gain insights into troubleshooting with CRM, security and data privacy, performance monitoring, and the effective training and adoption of CRM tools.