This course focuses on the essential principles and strategies of branding and positioning to drive business growth. It covers how businesses can establish a strong digital presence, leverage digital marketing, and position themselves effectively in the market. Students will explore topics such as e-commerce, digital sales strategies, innovation, and disruptive technologies, along with the importance of creating impactful digital business models. The course also highlights key factors like globalization, cybersecurity, agile development, and leadership in the digital age. Through practical case studies, learners will gain valuable insights into building a powerful brand that resonates with today’s connected consumer.