This course offers a comprehensive approach to business development in the B2B sector, focusing on strategies for targeting and engaging corporate clients. Students will explore key concepts such as market analysis, segmentation, and strategic planning for corporate engagement. The course covers essential topics like lead generation, relationship management, sales pipeline optimization, and B2B marketing. Students will also learn about digital tools for business development, legal and ethical considerations, global B2B strategies, and performance measurement to enhance effectiveness and growth in the B2B market.