This course provides a comprehensive understanding of marketing strategy, focusing on the key principles and frameworks that drive successful marketing campaigns. Students will explore the marketing environment, market segmentation, targeting, and positioning (STP), and learn how to develop competitive strategies for market leadership. Key topics include the marketing mix (4Ps/7Ps), digital marketing integration, brand strategy, and the strategic marketing planning process. The course also covers global marketing, ethical considerations, and emerging trends that shape the future of marketing. By the end of the course, learners will be equipped with the strategic skills needed to design, implement, and evaluate marketing plans in diverse business environments.